If Alexa can hear me when I call its name, is it listening to everything that goes on in a room?

When I download an app to my phone it says it needs access to my Contacts, Photos and Location. What happens with that information?
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You've received an email from a company like eBay, Facebook or a Tax Commission -- what should you do?
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If you use a webcam with Facetime, Skype or other video calling apps - what should you do when it's not "on"?
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Protecting your identity can save you a world of time and money if an online company you have an account with is breached.